How we’re raising the bar for non-profit organizations and small businesses

One of our core values at Rock & Bloom is ‘make a difference’. One of the ways we’re making a difference is by offering pro bono branding services for non-profit organizations and small businesses that might not otherwise have the resources to work with us.

The Who

You might have heard of us, but for those who are new here, we’re a Canadian-based brand studio with a knack for creating beautiful, functional, and results-driven projects. We’ve been fortunate to make a career out of building relationships and creating killer brands for hundreds of clients across the globe. We do everything from new brand identities, to full-blown websites, to crafting game-changing campaigns.

The What

Meet Brand Aid.    

We created Brand Aid with the intention of helping a ‘Champion of Choice’ elevate their brand and tell their story through in-kind donated work. The brands that we choose align with our core values and respect the work that we do. 

Non-profit organizations and small businesses do a lot with a little. They do so much for our communities, and yet very often lack the budget to elevate their brand or even properly communicate their services and skills to potential donors, clients or customers. They might lack the resources needed to create a strong brand identity, build a fully-functional, and user-friendly website, or to tell their story in an effective and far-reaching way. And yet, these are the stories that need to be heard the most. 

Brand Aid’s mission is to give a megaphone to those storytellers; to create positive change within an organization, giving them new tools to grow and succeed. 

The Why 

“At the core of our business is to make an impact. We don’t just want to make things that are pretty – we want to affect change in a client’s business.”

 – Heather Adams, CEO of Rock & Bloom

Brand Aid supports organizations that share our values and vision. Together, we’re able to build a partnership built on empathy and creative collaboration, producing impactful results that would otherwise not be possible. 

Brand Aid is not only meaningful to the client, but also fills the cups of our team members who are passionate about the work they are doing.  

Our mission is to be the best brand studio to work with and work for. Upholding this mission involves continually communicating with our team, rating fulfillment after each project, and really listening to feedback to determine what projects we spend our time and resources on.

The Impact

Our first Champion of Choice was Ronald McDonald House Charities Saskatchewan (RMHC-SK). This incredible organization offers a safe, secure, and nourishing environment  for families caring for their sick child receiving medical treatment in Saskatchewan.

RMHC-SK keeps families together, during what is a stressful and challenging time. The work that they do and programs they provide,  positively impacts the health and wellbeing of the entire family.

“It’s so incredibly rewarding to be a part of a project that is vital to our community and will have a huge impact on families’ lives – even long after they’ve left the house.”

– Mellary Bitner, Designer. 

When it came to choosing RMHC-SK it was an easy decision. We’ve worked with them for years on smaller projects and have developed a collaborative partnership that always results in both teams feeling fulfilled. The work that they do is so impactful and we felt honoured to be able to partner with their team again to tell their story in a truly compelling way. 

For this project, we built RMHC-SK a new website that is true to their mission, while showing what they do in a way that speaks to their audience. The end result is both functional and beautiful, creating a positive user experience and leaving the user with a lasting impression.

“We have truly enjoyed the time spent in collaboration with Rock & Bloom over the many years we have engaged with their team as our Design Agency. The Rock & Bloom team is incredibly easy to work with and truly understands our brand and mission. The sharing of their expertise as true partners to our organization is valued and appreciated by our entire team.”

– Tammy Forrester, CEO Ronald McDonald House Charities Saskatchewan

Building on an established architecture firm’s history to bring their new brand to life

As trusted leaders, aodbt excels at designing and developing spaces with impact. Their diverse team is dedicated to delivering practical and creative solutions to a full range of architectural and interior design challenges for a broad range of clients throughout the prairie region.

As a Saskatchewan staple, aodbt is well-known and revered for their high-quality work. Rather than reinvent the wheel, we wanted to elevate their current brand to match the quality of the work they put out.

Challenge Accepted

aodbt’s website was outdated and hard to update, offering their team little autonomy. We needed to create a website that combines function and form, much like aodbt does in their own work. 

By refreshing the logo and redesigning the website, we were able to show off their diverse portfolio of work, highlight the experience of working with aodbt, and enhance the overall user experience.   

Big Goals Lead to Big Gains 

The project scope included: 

Getting Down to Business  

Logo 

When refreshing the logo, we wanted to ensure that we were paying homage to aodbt’s history and their current recognizable brand. 

We decided to keep the iconic cube, but update it to allow for future growth. We started by stripping the logo down to its foundation and rebuilt it from there.  Inspired by their long service award, we used less lines, allowing for improved scalability. We wanted the cube to be versatile so that it could work with a variety of projects. 

Colours & Fonts 

To complement the new logo, we chose modern colours and fonts, embodying a young and innovative look, while remaining polished and professional.

The color palette was inspired both by building materials, such as the ones used in the aodbt office, as well as the sustainability, warmth and community aspects of their finished spaces. 

We chose a larger font with larger counter forms (the spaces inside the letters), which help with scalability and makes it easy to read at a range of sizes. The font also features squared off corners, enhancing the elements of the cube.  

Website

We used subtle design elements through the website such as the graph wallpaper, which is reminiscent of the old logo, while providing an expansion to the visual language for the brand. 

One huge piece of the website redesign was the addition of more human aspects. We really wanted to convey the experience of working at and with aodbt. To showcase this, we focused on their unique approach and culture, emphasizing community and connections, as well as their commitment to diversity and inclusion.  

“We help create memorable experiences by connecting people to their communities.” – aodbt 

Celebrating The Wins

Our partnership with aodbt was collaborative and creative. Their team offered us their trust, allowing us to innovate and ideate a website that leaves a lasting impression. 

Check out their new website and experience the incredible impact they leave on their community