How we helped one of the largest Canadian insurance brokers empower their customers

Butler Byers’ motto is “insurance made easy” – and they do just that.

Dedicated to exceptional service, Butler Byers represents the best and most reputable insurance companies worldwide, helping customers navigate the complex world of insurance in a way that’s easy, peasy, and always breezy.

Founded in 1907, Butler Byers has been serving their community for over 100 years. Not many companies get to claim this feat, and it’s Butler Byers thoughtful approach to insurance that has helped them grow to become one of the largest independent insurance brokers in Western Canada.

Challenge Accepted

We were lucky to have worked with Butler Byers in the past, so when approached with this new website project we were eager to jump on board.

The goals of the website included:

  • Improving the Butler Byers brand
  • Shifting to a focus on self-service
  • Developing strong call to actions 
  • Creating a clear division between personal lines and commercial lines

Getting Down to Business  

Website 

One aspect of this project was ensuring the separation of personal and commercial insurance. We used different brand colours – darker versus lighter blue – to highlight the separation, as well as high quality photography to help tell the story from each perspective. Adding a human element through photography helps to make the site feel relatable and trustworthy. 

Another aspect of the project was making sure the site was as simple as possible for people to navigate. We wanted to approach insurance in a comfortable way that puts the user at ease. 

We did this through a super user-friendly design.The ‘Get a Quote’ section acts as a step-by-step guide, walking the user through the process and ensuring they have what they need from the start. 

Finally, we wanted to highlight Butler Byer’s podcast, further promoting their brand while offering valuable insights to their customers. We used sleek animations throughout to add some character, while keeping the site professional and clean.

Celebrating The Wins

As a repeat partner, our relationship with Butler Byers is filled with lots of trust and open communication.

When I took over the marketing role at Butler Byers, I was lucky to step into a great working relationship with Rock and Bloom. Their expert guidance and deep understanding of our brand and their ability to offer clear, actionable advice truly sets them apart. We have complete trust in their expertise to enhance our brand’s visibility and alignment.

Shelby Pederson – Business Development Coordinator 

This project was a collaboration between the minds of both of our teams, and resulted in a clean, functional website that delivers a positive user-experience. Check out their website to see their unique approach to making insurance accessible for everyone. 

Building a brand big and bold enough for these local creatives

From campus to connection: Building an engaging alumni brand 

Saskatchewan Polytechnic needed an alumni brand that would do more than just look good; it needed to inspire pride, spark connection, and drive action.

With Time to Rise already building momentum, we set out to create a bold, future-focused brand that spoke directly to alumni. The result is a brand that not only honors the institution’s history, but also paves the way for lasting engagement with graduates across the province and beyond.

Services 

  • Brand Strategy
  • Brand Identity 
  • Videography 
  • Microsite Design & Development 
  • Design Collateral

Results

  • Launched a distinct alumni brand seamlessly connected to the Time to Rise campaign
  • Developed clear, compelling personas and key messaging for targeted alumni audiences
  • Designed a dynamic “A” logo mark inspired by the Sask Polytech energy path and four campus locations
  • Incorporated blue and purple to honor the institution’s SIAST history while maintaining brand cohesion
  • Built an engaging microsite designed to capture alumni contact information and foster connection
  • Produced branded videography and collateral to bring the alumni experience to life
  • Created a scalable strategy for long-term alumni engagement and pride

Client: Saskatchewan Polytechnic 

Industry: Education

Location: Saskatchewan, Canada 

Client Feedback

“Working with Rock and Bloom on our alumni brand was an incredible experience. Their team brought fresh ideas, a thoughtful strategy, and stunning creative design that truly captured the spirit of Saskatchewan Polytechnic alumni. They guided us through the brand strategy process with care and collaboration, resulting in a brand that inspires pride, sparks connection, and will support long-term alumni engagement. The outcome exceeded our expectations. From the logo and design elements to the storytelling, everything feels authentic and impactful. We couldn’t have asked for a better partner.”

– Sarah Fedirko, Director, Alumni & Donor Engagement