Saskatchewan Polytechnic needed an alumni brand that would do more than just look good; it needed to inspire pride, spark connection, and drive action.
With Time to Rise already building momentum, we set out to create a bold, future-focused brand that spoke directly to alumni. The result is a brand that not only honors the institution’s history, but also paves the way for lasting engagement with graduates across the province and beyond.
Services
- Brand Strategy
- Brand Identity
- Videography
- Microsite Design & Development
- Design Collateral
Results
- Launched a distinct alumni brand seamlessly connected to the Time to Rise campaign
- Developed clear, compelling personas and key messaging for targeted alumni audiences
- Designed a dynamic “A” logo mark inspired by the Sask Polytech energy path and four campus locations
- Incorporated blue and purple to honor the institution’s SIAST history while maintaining brand cohesion
- Built an engaging microsite designed to capture alumni contact information and foster connection
- Produced branded videography and collateral to bring the alumni experience to life
- Created a scalable strategy for long-term alumni engagement and pride
Client: Saskatchewan Polytechnic
Industry: Education
Location: Saskatchewan, Canada
Client Feedback
“Working with Rock and Bloom on our alumni brand was an incredible experience. Their team brought fresh ideas, a thoughtful strategy, and stunning creative design that truly captured the spirit of Saskatchewan Polytechnic alumni. They guided us through the brand strategy process with care and collaboration, resulting in a brand that inspires pride, sparks connection, and will support long-term alumni engagement. The outcome exceeded our expectations. From the logo and design elements to the storytelling, everything feels authentic and impactful. We couldn’t have asked for a better partner.”
– Sarah Fedirko, Director, Alumni & Donor Engagement