Downtown Saskatoon needed a brand that could do real work.
Not just look good, but give businesses something to rally behind, make the district feel as safe and welcoming as it deserves to be, and position the BID as the confident leader at the heart of this city.
That’s exactly what Downtown Saskatoon BID came to us to build.
So we built a visual identity bold enough to turn heads, flexible enough to tell every kind of story, from the entrepreneur opening their first storefront to the business that’s been anchoring these streets for decades, and grounded enough to mean something to the people it serves.
Because downtown Saskatoon isn’t just a place to do business. It’s the core of this city. And now it has a brand that owns that.
