Building a path towards reconciliation through Indigenous sport in Canada

Sask Sport has shown a long-standing commitment to supporting reconciliation in collaboration with Indigenous communities, working to promote inclusion and participation in sports.

In partnership with Indigenous leaders and the Rock & Bloom team, Sask Sport created an Indigenous Sport Timeline. This timeline aligns with the Truth and Reconciliation Commission of Canada’s Calls to Action, serving as an educational tool that highlights key moments in Indigenous sport while fostering ongoing engagement in reconciliation efforts.

Our Opportunity

Our relationship with Sask Sport, rooted in collaboration and shared goals, has enabled us to participate in weaving the Truth and Reconciliation Calls to Action into the fabric of sport in Saskatchewan. Sask Sport’s emphasis on Calls to Action 87 to 91 reflects its dedication to Indigenous participation in sport and the ongoing journey of reconciliation.

Collaboration is key

Our approach was to center Indigenous voices and needs, ensuring the Calls to Action were integrated in ways that are accessible and rooted in the resources and histories of Indigenous peoples. Sask Sport’s dedication to ‘walking the talk’ in this process shows their genuine commitment to action over symbolism. Together, we’ve developed a timeline that is more than just a project—it’s a learning journey for all of us, creating space for reflection and action in daily life through sports.

Our work is never done  

Though progress has been made, there is still much to learn and do. Sask Sport’s timeline is just one step on the long road of reconciliation, providing an ongoing invitation to educate and engage communities. It is a reminder that reconciliation is a shared responsibility that requires continuous effort, listening, and action. We are proud to support Sask Sport in amplifying Indigenous voices and ensuring that this work remains authentic, grounded, and meaningful.

We are grateful for the opportunity to learn through this collaboration with Sask Sport. Their leadership has provided us, and many others, with the tools to integrate the Calls to Action into everyday actions. We invite you to explore Sask Sport’s Indigenous Sport Timeline to celebrate and deepen your understanding of Indigenous sport in Saskatchewan.

Create clarity, alignment, and team momentum

strategy workshop with Rock & Bloom

Rock & Bloom offers high-impact workshops and consulting sessions designed to fit your needs and deliver immediate, practical value.


WHEN THIS MAKES SENSE

This work is ideal if you are:

  • Questioning your current marketing or brand strategy
  • Experiencing misalignment across teams or messaging
  • Wanting to improve the customer experience
  • Looking to educate your team on how they contribute to the brand
  • Working with a limited or undefined remaining budget

WORKSHOP & CONSULTING OPTIONS

Brand Strategy & Positioning Workshop
Clarify what you stand for and how to communicate it clearly and consistently. What is your brand personality, how do you stack up against competitors?

Internal Brand Workshop
Help your team understand the brand, their role in it, and how to show up with confidence. Each team member plays an important role in influencing your customer/client/donor experience.

Messaging Workshop / Consulting Session
Refine your messaging so it’s clear, compelling, and usable across channels. Your narrative should be your own, not what others are saying about you. Take control of it today.

Customer Journey Mapping Workshop
Understand your customer experience end-to-end and identify where to improve impact. Use this session to plan your next steps and capitalize on key opportunities to increase revenue, engagement or donor potential.


WHY DO THIS WORK, WHY NOW

  • Short, focused engagements
  • Scalable to your budget
  • Immediate takeaways your team can use

NOT SURE WHAT TO CHOOSE?

We’ll help you select the right session based on your goals, team, and available budget.

Revitalizing a legacy: Rebranding the Kinsmen Club of Saskatoon for greater community impact