Tag: web design

How we helped one of the largest Canadian insurance brokers empower their customers

Jessica BeukerContent Strategist

Apr 23, 24

Butler Byers’ motto is “insurance made easy” – and they do just that.

Dedicated to exceptional service, Butler Byers represents the best and most reputable insurance companies worldwide, helping customers navigate the complex world of insurance in a way that’s easy, peasy, and always breezy.

Founded in 1907, Butler Byers has been serving their community for over 100 years. Not many companies get to claim this feat, and it’s Butler Byers thoughtful approach to insurance that has helped them grow to become one of the largest independent insurance brokers in Western Canada.

Challenge Accepted

We were lucky to have worked with Butler Byers in the past, so when approached with this new website project we were eager to jump on board.

The goals of the website included:

  • Improving the Butler Byers brand
  • Shifting to a focus on self-service
  • Developing strong call to actions 
  • Creating a clear division between personal lines and commercial lines

Getting Down to Business  

Website 

One aspect of this project was ensuring the separation of personal and commercial insurance. We used different brand colours – darker versus lighter blue – to highlight the separation, as well as high quality photography to help tell the story from each perspective. Adding a human element through photography helps to make the site feel relatable and trustworthy. 

Another aspect of the project was making sure the site was as simple as possible for people to navigate. We wanted to approach insurance in a comfortable way that puts the user at ease. 

We did this through a super user-friendly design.The ‘Get a Quote’ section acts as a step-by-step guide, walking the user through the process and ensuring they have what they need from the start. 

Finally, we wanted to highlight Butler Byer’s podcast, further promoting their brand while offering valuable insights to their customers. We used sleek animations throughout to add some character, while keeping the site professional and clean.

Celebrating The Wins

As a repeat partner, our relationship with Butler Byers is filled with lots of trust and open communication.

When I took over the marketing role at Butler Byers, I was lucky to step into a great working relationship with Rock and Bloom. Their expert guidance and deep understanding of our brand and their ability to offer clear, actionable advice truly sets them apart. We have complete trust in their expertise to enhance our brand’s visibility and alignment.

Shelby Pederson – Business Development Coordinator 

This project was a collaboration between the minds of both of our teams, and resulted in a clean, functional website that delivers a positive user-experience. Check out their website to see their unique approach to making insurance accessible for everyone. 

Jessica is a writer, editor, and marketer. Grown on the prairies, she hails from Saskatchewan, but graduated from Ryerson university in Toronto, her second home, with a Bachelor of Journalism. Since then, she has been the managing editor of The Plaid Zebra Magazine, the co-creator of a women’s writing group in Toronto, the host and producer of her own podcast,  and a jack-of-all-trades freelancer for everything from construction companies to country music radio stations.

Have a question or comment? Send us a message!

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How we’re raising the bar for non-profit organizations and small businesses

Jessica BeukerContent Strategist

Feb 27, 24

One of our core values at Rock & Bloom is ‘make a difference’. One of the ways we’re making a difference is by offering pro bono branding services for non-profit organizations and small businesses that might not otherwise have the resources to work with us.

The Who

You might have heard of us, but for those who are new here, we’re a Canadian-based brand studio with a knack for creating beautiful, functional, and results-driven projects. We’ve been fortunate to make a career out of building relationships and creating killer brands for hundreds of clients across the globe. We do everything from new brand identities, to full-blown websites, to crafting game-changing campaigns.

The What

Meet Brand Aid.    

We created Brand Aid with the intention of helping a ‘Champion of Choice’ elevate their brand and tell their story through in-kind donated work. The brands that we choose align with our core values and respect the work that we do. 

Non-profit organizations and small businesses do a lot with a little. They do so much for our communities, and yet very often lack the budget to elevate their brand or even properly communicate their services and skills to potential donors, clients or customers. They might lack the resources needed to create a strong brand identity, build a fully-functional, and user-friendly website, or to tell their story in an effective and far-reaching way. And yet, these are the stories that need to be heard the most. 

Brand Aid’s mission is to give a megaphone to those storytellers; to create positive change within an organization, giving them new tools to grow and succeed. 

The Why 

“At the core of our business is to make an impact. We don’t just want to make things that are pretty – we want to affect change in a client’s business.”

 – Heather Adams, CEO of Rock & Bloom

Brand Aid supports organizations that share our values and vision. Together, we’re able to build a partnership built on empathy and creative collaboration, producing impactful results that would otherwise not be possible. 

Brand Aid is not only meaningful to the client, but also fills the cups of our team members who are passionate about the work they are doing.  

Our mission is to be the best brand studio to work with and work for. Upholding this mission involves continually communicating with our team, rating fulfillment after each project, and really listening to feedback to determine what projects we spend our time and resources on.

The Impact

Our first Champion of Choice was Ronald McDonald House Charities Saskatchewan (RMHC-SK). This incredible organization offers a safe, secure, and nourishing environment  for families caring for their sick child receiving medical treatment in Saskatchewan.

RMHC-SK keeps families together, during what is a stressful and challenging time. The work that they do and programs they provide,  positively impacts the health and wellbeing of the entire family.

“It’s so incredibly rewarding to be a part of a project that is vital to our community and will have a huge impact on families’ lives – even long after they’ve left the house.”

– Mellary Bitner, Designer. 

When it came to choosing RMHC-SK it was an easy decision. We’ve worked with them for years on smaller projects and have developed a collaborative partnership that always results in both teams feeling fulfilled. The work that they do is so impactful and we felt honoured to be able to partner with their team again to tell their story in a truly compelling way. 

For this project, we built RMHC-SK a new website that is true to their mission, while showing what they do in a way that speaks to their audience. The end result is both functional and beautiful, creating a positive user experience and leaving the user with a lasting impression.

“We have truly enjoyed the time spent in collaboration with Rock & Bloom over the many years we have engaged with their team as our Design Agency. The Rock & Bloom team is incredibly easy to work with and truly understands our brand and mission. The sharing of their expertise as true partners to our organization is valued and appreciated by our entire team.”

– Tammy Forrester, CEO Ronald McDonald House Charities Saskatchewan

Jessica is a writer, editor, and marketer. Grown on the prairies, she hails from Saskatchewan, but graduated from Ryerson university in Toronto, her second home, with a Bachelor of Journalism. Since then, she has been the managing editor of The Plaid Zebra Magazine, the co-creator of a women’s writing group in Toronto, the host and producer of her own podcast,  and a jack-of-all-trades freelancer for everything from construction companies to country music radio stations.

Have a question or comment? Send us a message!

More from Rock & Bloom

How we helped one of the largest Canadian insurance brokers empower their customers
Energizing change: How we transformed an international energy brand for global impact 
Building on an established architecture firm’s history to bring their new brand to life

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