How we helped one of the largest Canadian insurance brokers empower their customers

Butler Byers’ motto is “insurance made easy” – and they do just that.

Dedicated to exceptional service, Butler Byers represents the best and most reputable insurance companies worldwide, helping customers navigate the complex world of insurance in a way that’s easy, peasy, and always breezy.

Founded in 1907, Butler Byers has been serving their community for over 100 years. Not many companies get to claim this feat, and it’s Butler Byers thoughtful approach to insurance that has helped them grow to become one of the largest independent insurance brokers in Western Canada.

Challenge Accepted

We were lucky to have worked with Butler Byers in the past, so when approached with this new website project we were eager to jump on board.

The goals of the website included:

  • Improving the Butler Byers brand
  • Shifting to a focus on self-service
  • Developing strong call to actions 
  • Creating a clear division between personal lines and commercial lines

Getting Down to Business  


One aspect of this project was ensuring the separation of personal and commercial insurance. We used different brand colours – darker versus lighter blue – to highlight the separation, as well as high quality photography to help tell the story from each perspective. Adding a human element through photography helps to make the site feel relatable and trustworthy. 

Another aspect of the project was making sure the site was as simple as possible for people to navigate. We wanted to approach insurance in a comfortable way that puts the user at ease. 

We did this through a super user-friendly design.The ‘Get a Quote’ section acts as a step-by-step guide, walking the user through the process and ensuring they have what they need from the start. 

Finally, we wanted to highlight Butler Byer’s podcast, further promoting their brand while offering valuable insights to their customers. We used sleek animations throughout to add some character, while keeping the site professional and clean.

Celebrating The Wins

As a repeat partner, our relationship with Butler Byers is filled with lots of trust and open communication.

When I took over the marketing role at Butler Byers, I was lucky to step into a great working relationship with Rock and Bloom. Their expert guidance and deep understanding of our brand and their ability to offer clear, actionable advice truly sets them apart. We have complete trust in their expertise to enhance our brand’s visibility and alignment.

Shelby Pederson – Business Development Coordinator 

This project was a collaboration between the minds of both of our teams, and resulted in a clean, functional website that delivers a positive user-experience. Check out their website to see their unique approach to making insurance accessible for everyone.