Saskatchewan Polytechnic drives the province’s growth by aligning with industry needs, fostering collaboration on applied research, and supporting labour market development.
With its activities and students contributing approximately $2.6 billion to the provincial economy, Saskatchewan Polytechnic supports one in every 19 jobs in the province.
Currently, Saskatchewan Polytechnic is spread across multiple locations, making things challenging for students to get the full campus experience and easy access to services and support.
Enter the Time to Rise campaign.
Challenge Accepted
The Time to Rise campaign aims to empower Saskatchewan Polytechnic graduates and strengthen the provincial economy with a new, 21st century Saskatoon campus.
This new campus will consolidate an existing network of decentralized outdated buildings into a modern, technology-rich learning environment, making it a one-stop shop for learning and community growth.
Our goal was to create a visually compelling campaign that supports Saskatchewan Polytechnic’s drive for fundraising and helps them to achieve their $100M fundraising goal.
Big Goals Lead to Big Gains
The project scope included:
- Brand identity
- Personas
- Key messaging
- Marketing Collateral
- Branded slide deck
- Pop up banner design
- Social media templates
- Email design template
- Video Collateral
- Short format videos for social
- Digital ads
- Microsite
Getting Down to Business
Brand Identity
Our goals with the design were to create something eye-catching, bold and exciting, adding more depth and personality to Saskatchewan Polytechnic’s overall brand. We wanted the campaign design to feel new and fresh, while still staying true to its familiar roots.
Featuring a strong silhouette, we chose a colour palette that was connected to the main brand, yet allowed for the campaign to stand out on its own. Our font pairings are high-impact, bold and confident, drawing users in immediately.
Microsite
The microsite is an expansion of the brand, telling Saskatchewan Polytechnic’s story and creating meaningful conversations around donations. It serves as a powerful storytelling tool by driving targeted messaging, capturing the attention of potential donors, and inspiring action.
A strong microsite enhances user experience with a clear narrative and easy navigation, making it simpler for visitors to understand the institution’s mission and the value of their contributions. By creating an immersive and engaging online environment, we’ve helped to build trust and encourage deeper involvement.
Celebrating The Wins
Our collaboration with Saskatchewan Polytechnic resulted in a $100,000 donation the day the new site went live. Users commented on how easy the site was to use and how engaging the design was. Through thoughtful collaboration and execution, the end result has set Saskatchewan Polytechnic up for success on their path to $100M!
Sarah Fedirko, Director Alumni & Donor Relations“We at Saskatchewan Polytechnic want to thank Rock & Bloom for their amazing work on the Time to Rise Capital Campaign website in support of the new Saskatoon Campus. Their design and marketing skills boosted our outreach and engagement, leading to a generous donation that exceeded our expectations. The website’s user-friendly design, compelling content and intuitive navigation has provided us with positive feedback from our community. Rock & Bloom’s work has been invaluable, and we’re excited to continue to work with them on future collaborations.”
Check out the new Time to Rise microsite and support Saskatchewan Polytechnic as they strive to strengthen Saskatchewan’s economy.