After 10 years in the branding business – this is what we’ve learned

Jessica BeukerContent Strategist

Oct 11, 23

Rock & Bloom celebrated its 11th birthday this past July and it’s still got us thinking about the early days. We’ve come a long way from the baby business owners, designers, developers, copywriters, and marketers we used to be. After more than a decade in the biz, we’re older and wiser. Or at the very least, we’ve learned what not to do.

Here are just a few of the lessons we’ve learned over the years.

Jessica is a writer, editor, and marketer. Grown on the prairies, she hails from Saskatchewan, but graduated from Ryerson university in Toronto, her second home, with a Bachelor of Journalism. Since then, she has been the managing editor of The Plaid Zebra Magazine, the co-creator of a women’s writing group in Toronto, the host and producer of her own podcast, and a jack-of-all-trades freelancer for everything from construction companies to country music radio stations.

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Here are just a few of the lessons we’ve learned over the years.

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