Vancouver Food Runners is a non-profit organization on a mission to reduce food waste by redirecting surplus food to those who need it.
As part of our Brand Aid initiative, we set out to create a brand and digital experience that’s as meaningful and efficient as the work they do—amplifying their message, engaging new partners, and paving the way for future expansion.
Services
- Brand Strategy
- Brand Identity
- Content Strategy
- Website Redesign & Development
Results
- A vibrant new brand identity that clearly communicates the organization’s mission, impact, and values
- Refined messaging that connects with audiences through themes of sustainability, community, and food justice
- A modern, easy-to-navigate website built for growth, featuring automation, streamlined user journeys, and clear calls to action
- Increased visibility and connection with new partners, volunteers, and donors across BC
Client: Vancouver Food Runners
Industry: Registered Charity
Location: Vancouver, BC, Canada
Working with Rock & Bloom through their Brand Aid initiative has been a game-changer for Vancouver Food Runners. As a small charity focused on food recovery across Metro Vancouver, having the right tools to communicate our mission, impact, and values is essential—and Rock & Bloom delivered that and more.
Their team provided us with a full suite of services including brand strategy, brand identity, content strategy, and a complete website redesign and development—all pro bono. The result? An elevated brand presence that truly reflects who we are and what we stand for. Our new website is not only beautifully designed and easy to navigate, but it’s also a powerful tool that will help us grow our community of volunteers, donors, and partners.
From start to finish, the Rock & Bloom team was engaged, professional, creative, and deeply passionate about helping us succeed. They are true leaders in their field, and we are incredibly grateful for their generosity, expertise, and unwavering support.
Michelle Reining, Executive Director, Vancouver Food Runners