Hometown Homes had already built a strong reputation for quality work in Saskatoon’s home building industry.
But as they prepared to pivot from general home projects into the world of custom builds, they needed a brand that could keep up both with them and their style.
Their existing logo and materials weren’t telling the full story. They wanted to:
- Set themselves up for the next phase of growth
- Refresh their brand to match the quality and professionalism of their work
- Build a brand system, not just a logo
- Establish tools and messaging that could grow with them
- Balance a modern, approachable aesthetic with a grounded, unpretentious feel
The stakes were high: Hometown Homes wasn’t just after a facelift, they were ready to own their position as a trusted, high-quality custom builder in Saskatoon and area.
Services
- Brand Strategy
- Brand Identity
- Content Strategy
- Email and Social Strategy
- Brand collateral
- Brochure content & design
“We had no idea what we were doing when it came to marketing, so we hired the experts – Rock & Bloom – like, the legit cream-of-the-crop marketing firm in Saskatchewan – or dare I say, North America?
What makes Rock & Bloom top-notch is that they don’t just slap something together, present a few pretty options and then have us pick which one we think looks most enticing to potential clients.
They began by sitting down with us to truly understand who we are as people, the values we uphold, our purpose for creating this company, and what we’re like as an employer – it starts with the inner work and self-reflection.
Then their team went to the drawing board.
The result: This masterpiece.”
Rodelle Genoway, Owner & CEO
The Solution
- Our team started not with design, but with discovery. We sat down with Hometown’s founders to uncover their values, their “why,” and the personality behind the business. From there, we built a strategy that gave them:
A cohesive brand framework to unify their messaging - A refreshed visual identity that plays with bold and soft elements without overpowering their work
- A toolkit of marketing assets to help them show up consistently across platforms
- A brand story that reflects their authenticity, professionalism, and fun
This wasn’t about simply designing a new logo. It was about creating a brand that feels like Hometown — approachable, modern, and ready for growth.
Results
With a new identity and framework in place, Hometown Homes is set up not just for growth — but for long-term success in the custom building market.
Hometown Homes walked away with a brand that gave them confidence to step into their next chapter as a custom home builder.
And the impact? Immediate recognition.
Their new brochure design earned Best Brochure at the 2025 Housing Excellence Awards for the Saskatoon and Regional Home Builder Awards.
Their brand is now a true reflection of the craftsmanship, professionalism, and personality that define Hometown Homes.
Client: Hometown Homes
Industry: Custom Home Builder
Location: Saskatoon, Saskatchewan, Canada