Through the support and generosity of local donors and volunteers, Ronald McDonald House Charities Saskatchewan (RMHC-SK) provides spaces for families caring for their sick child receiving medical treatment in Saskatchewan.
With the need growing, we partnered with RMHC-SK on a big mission: a $22 million capital campaign to expand their reach and build two new homes in Saskatchewan. With that goal top of mind, ‘Miles to Go’ was born.
Services
- Campaign concept
- Case for support (content & design)
- Communications strategy
- Microsite design & development
Results
- Developed ‘Miles to Go’, a campaign name and concept with emotional depth and provincial relevance
- Built a campaign identity that highlighted both the distance families travel and the collective work ahead
- Addressed misconceptions around who RMHC-SK serves and where support is needed
- Crafted a powerful case for support and full communications strategy to unify messaging
- Created a user-friendly, story-driven microsite to educate, engage, and drive donations
- Sparked excitement and alignment across internal teams, donors, and communities
- Elevated awareness of RMHC-SK’s impact across Saskatchewan, paving the way for long-term growth
Client: Ronald McDonald House Charities Saskatchewan
Industry: Non-profit
Location: Saskatchewan, Canada