The Prairie Business Summit, powered by the Edwards School of Business, needed a brand as ambitious as its mission:
To elevate Saskatchewan’s business leaders and connect them with the research, tools, and insights to compete on a global stage. Our job? To build a visual and strategic foundation that’s timeless, scalable, and uniquely Prairie proud.
Services
- Brand Strategy
- Brand Identity
- Design Collateral
- Communications Strategy
Results
- Dynamic logo that subtly nods to the USask and Edwards identities, while standing strong as a brand of its own
- Classic Edwards green with vibrant purples and bright tones to energize and modernize the look
- A geometric line system to suggest innovation, momentum, and a literal roadmap
- Full suite of collateral that’s easy to use, cohesive, and scalable
- Communications strategy and key messaging toolkit to support long-term growth
Client: Edwards School of Business – Prairie Business Summit
Industry: Education
Location: Saskatoon, SK, Canada
“What started as a branding collaboration quickly evolved into a full-scale partnership. They weren’t just consultants—they truly felt like part of our team, invested in our success every step of the way.” – Edwards School of Business