Elevating a dynamic and social impact advisory firm through our Brand Aid program.

We created Brand Aid with the intention of helping a ‘Champion of Choice’ elevate their brand and tell their story through in-kind donated work. The organizations that we choose align with our core values and respect the work that we do.

We first met with some of the team at Kore Global in the fall of 2023. From our first meeting, we saw their passion and dedication for helping drive transformative change. Partnering with organizations like the Obama Foundation and the UNICEF Ethiopia Nutrition-WASH-Education Joint Programme, they provide a unique values-led approach to gender equality and social impact in development organizations. They ensure money goes to where it is needed most to move the needle, furthering social impact for the most marginalized. They exist to support visionary leaders achieve gender, social and climate impact through their grants and investments.

Immediately, we loved their mission and wanted to amplify and share their story. Through our Brand Aid program, we dove into brand strategy, personas, and key messaging. Understanding who they are, who they help, and who they partner with was key. They wanted to stand out from other firms with their unique value proposition, and share the joy that comes from working with them. We needed to convey a compelling brand that resonates with different types of stakeholders.

The work they do is impactful, serious, and important. We needed to make them look sharp and professional, but also fun – balancing their original brand with a new elevated brand.

We also knew that they needed to share their stories and partners, and a new website would help them do that, while helping to match the caliber of their work.

We launched the project in 2024 and have loved partnering with the Kore Global team to help them continue their impactful work.

Check out their new website.