Carbon Black, Pitch Perfect

Monolith // California & Nebraska // Technology
Disciplines
  • Website Design
  • Videography

This Silicon Valley startup is leading the way in US manufacturing of a cleaner, greener and innovative process of creating carbon black, a substance used in inks, tires and plastics. To pave way for their entry into the state of Nebraska, Monolith asked Rock & Bloom to help tell their unique story.

For this project, content strategy was key. It was essential to convey Monolith’s message to a broad audience, from potential future investors to prospective job applicants for their new plant in Nebraska. The design needed to be clean, sleek and simple to aptly translate an intricate, technological story. We incorporated a video to help people understand and resonate with Monolith.

“Rock & Bloom helped us define our corporate identity, build our brand and designed amazing collateral for us. They’re both strategic thought leaders and tactical executors. I’d recommend Rock & Bloom to anyone looking for a top tier firm with expertise in creative and digital experience, digital execution and brand strategy.” — Rob Hanson, CEO, Monolith