Building a house without a blueprint leads to disaster. Doing ad hoc marketing without a strategy is shot-in-the-dark spending, and often leads to blown budgets and broken hearts. CMOs and marketing leaders need to be constantly evolving, encompassing the latest trends and technology. Being trusted with your company’s marketing is one of the most important roles you can take on—telling stories that resonate with your consumers, creating emotional engagement and, ultimately, driving more sales.
We all get stuck in the day-to-day, facing tasks that are more urgent than they are important (in the long term, anyway). But having a strategy is too important to ignore. We’ll develop a solid marketing strategy that makes sense for your company, and we’ll give you the tactics you need to follow through for success. That might mean developing your customer personas, researching the competition, analyzing success of communications on past platforms, creating a timeline for your platforms, establishing brand voice, allocating ad spend, etc. Your marketing strategy should clearly lay out a plan, timeline, budget, tactics to move the needle on your most essential metrics.
Execution takes a lot of time and energy, of course, but deciding what to do and how to do it is marketing’s greatest challenge. Marketing is no longer a one-way broadcast, nor is it only about the products or services that you sell. Marketing is about vying for attention in a crowded marketplace and telling stories that resonate with your audience.